Multimedia designer with strategy consulting and business background
I tell stories through illustrations, animations, webshops, words. My love languages are slick color combinations and structure.
Voices for cartoons was where my professional journey started in 2003 – as a child. As a way of growing up professionally, I spent the first half of my 20s as a consultant in Maersk doing strategies, spreadsheets, synergies and so on.
My favorite thing in corporate was creating convincing storylines and turning complex messages into easily digestable PowerPoint presentations…which wasn’t exactly the job. So I turned the ship to let passion be the guiding star: Passion for colors, cartoons, design, motion graphics and the quest towards the most compelling way of telling a story.
Even though I work on the creative side today, there is still a place in my heart for a structured workflow and data driven approach.
/Frederikke Kaysen
PROFESSIONAL EXPERIENCE
Feb. 2024 – current
E-commerce Manager & Graphic Designer
10x growth in online revenue within two years.
Responsible for Shopify webshop budget, operations and optimization, as well as commercial activities and campaigns. Managed paid content and Klaviyo email flows from concept to execution and performance evaluation.
Oct. 2020 – current
Graphic Designer & Artist, Kaysen Studio
Freelance Graphic Design, Motion Graphics, Web Development and Content. Clients include Helmstedt, Rentage, MODU, Stokke, Najell, Odd Existence and Studio Rue.
Jun. 2003 – current
Dubber / Voice Actor, Iyuno & Audio Resort (freelance)
Danish voice overs for 50+ cartoons, commercials, live action shows/movies etc. (e.g. Spider-Man, Shake It Up Chicago, K.C. Undercover, Transformers Prime and the official voice of Københavns Letbane).
Jan. 2022 – Jul. 2022
Graphic Designer, HELMSTEDT
Content creation (incl. motion graphics) for SoMe, newsletters, Lookbooks, invitations and more.
Development of digital wholesale showroom from scratch – see projects for more.
Jan. 2020 – Apr. 2021
Product Development Manager, A.P. Moller-Maersk
Strategy and product development within Cold Chain Logistics. Responsible for global internal and external communication incl. direction on visual identity.
Sep. 2016 – Dec. 2020
Consultant, Maersk Management Consulting, A.P. Moller-Maersk
Business Analyst (Sep. ’16 – Aug. ’18, part time) / Associate Consultant (Sep. ’18 – Aug. ’19).
Projects incl. digital venture for commodity trading out of Africa (responsible for market analysis); Strategy for APMT Inland Services (responsible for investment scenario analysis).
Feb. 2016 – Aug. 2016
Research Assistant, Copenhagen Business School (part time)
Department of Management, Politics & Philosophy. Supporting a project on Danish top companies’ influence on the economy in Denmark.
Jan. 2015 – Apr. 2015
Business Development Intern, SVI Public Co. Ltd. (in Bangkok)
Training program across Business Development, Sourcing and Production. Implemented major changes to communication strategy for European markets.
Aug. 2014 – Dec. 2014
Voluntary Conscript, Forsvaret (The Danish Defence)
Team leader (alpha) of the group and spokesperson of the platoon. Achieved highest grade (A1) measured on social, physical and military capabilities.
EDUCATION
Sep. 2020 – Jun. 2022
Multimedia Designer, Copenhagen School of Technology and Design (KEA) GPA: 12/12
Specialization in Digital Business and Content Creation through video and motion graphics.
Sep. 2015 – Jun. 2018
B.Sc. in International Business (GLOBE Scholar), Copenhagen Business School GPA: 9,9/12
Best Presenter award & Winning Team: IB Case Competition 2018 w. Boston Consulting Group and Coloplast.
Winning Team: GLOBE Case Competition 2016 w. Maersk Management Consulting.
Aug. 2017 – Dec. 2017
Exchange Student, University of North Carolina at Chapel Hill
Jan. 2017 – May 2017
Exchange Student, The Chinese University of Hong Kong
Aug. 2011 – Jul. 2014
Upper Secondary School, N. Zahles Gymnasieskole GPA: 11,7/12
Area of studies: Social Science, English and Economics
EXTRA CURRICULAR ACTIVITIES
Sep. 2020 – Nov. 2020
Coach, Politikens Kritiker- og Debattørskole
Coaching a team of aspiring opinion writers at one of the largest newspapers in Denmark. Providing feedback and sparring for them to communicate stronger in writing as well as orally.
Sep. 2019 – Nov. 2019
Student, Politikens Kritiker- og Debattørskole
Aug. 2013 – Jan. 2016
Member of the Board, Political youth organization in Cph
Responsible for acquisition of new members and active in campaign content and planning committee.
LANGUAGES
CODE
Good: HTML5 & CSS
Basic: JavaScript
Written and Spoken
Mother tongue: Danish
Fluent: English
OTHER CAPABILITIES
ADOBE SUITE
Good: Photoshop, After Effects, InDesign, Illustrator, Adobe XD
Basic: PremierePro
MICROSOFT OFFICE
Super user: PowerPoint, Excel, Word