ODD LEMON WEBSHOP
Sell slow fashion online
Design and implementation of the full webshop for Copenhagen-based slow fashion brand, Odd Lemon, incl migration of content from their previous Wix website to Shopify.
My areas of responsibility: end-to-end design, migration and implementation of the solution incl. upgrade of the visual identity of Odd Lemon.
RENTAGE x JADA ANIMATION
To promote Paris event on Instagram
Animation loop created for vintage rental shop, Rentage, and Danish singer, Jada, to promote event collab in Paris. Shared on both parts’ Instagram accounts.
HELMSTEDT DIGITAL SHOWROOM SS23
A digital tool for the wholesale process
A solution for the Copenhagen-based fashion brand, HELMSTEDT, to enable virtual showings of the SS23 ROOTS collection. The purpose was for Sales to welcome wholesale customers into the HELMSTEDT universe and experience the unique story of the collection – almost as if they were in the physical showroom.
My areas of responsibility: end-to-end design and implementation of the solution in accordance with the visual identity of HELMSTEDT and the specific collection.
HELMSTEDT ANIMATIONS
For SoMe & e-mail
Here you find a selection of animations created for SoMe for the seasons FW21, SS22 and FW22. As responsible for instagram and e-mail content at the time, I created new animations for marketing every week.
My areas of responsibility: concept development and animation.
HELMSTEDT WEBSHOP DESIGN SS22
An artistic presentation of the SS22 collection to end customers
A front page to emphasize the creative universe of HELMSTEDT and present the SS22 collection to end customers.
My areas of responsibility: design and direction of animation.
NB: As this collection is no longer available, the link takes you to the non-responsive Adobe XD prototype. In the live version – the waves, boat, fish and seaweed were animated.
HELMSTEDT DIGITAL SHOWROOM FW22
A digital tool for the wholesale process
A solution for the Copenhagen-based fashion brand, HELMSTEDT, to enable virtual showings of the FW22 MOON collection. The purpose was for Sales to welcome wholesale customers into the HELMSTEDT universe and experience the unique story of the collection – almost as if they were in the physical showroom.
My areas of responsibility: end-to-end design and implementation of the solution in accordance with the visual identity of HELMSTEDT and the specific collection.
KAYSEN STUDIO WEBSHOP
To sell paintings and art prints
Together with my beloved creative team, the webshop for my paintings and art prints has come alive. The purpose was to create a compelling shop reflecting the quirky brand.
My areas of responsibility: all graphic elements/ drawings; overall design direction; animations of the last bit of the video; copy writing.
FLIPP LANDING PAGE & CONTENT
Awarded best case project in class
“Magazines for the whole family” was the main message to convey for this case project. Together in the team of three, we created the a landing page, a testimonial video and the motion graphics explainer (displayed here).
Our project was announced the winner for best solved case – the client’s Head of Design mentioned that if we had presented this to him as an agency, he would have bought the solution.
My areas of responsibility: illustrations for the motion graphics video; text animations; animation of the second half of the video, building the landing page with WordPress incl. copy.
CATCH THE CATS
Satire game built with vectors and code
Catch The Cats was created in the fall of 2020 as a response to the second wave of #MeToo in Denmark – specifically among high profiled politicians. The purpose was contribute to the debate with a provokative element.
It is the outcome of an individual project where I created all graphics in Adobe Illustrator and brought them to life through a good old text editor with HTML, CSS and javaScript.
KAYSEN KERAMIK WEBSITE
Online gallery and guide
The aim of this project was to give the client a place to direct new and existing customers to read more about her creative process as well as how to buy the products. She did not want to have to manage a webshop but was in desperate need of an easy way to answer frequently asked questions.
My areas of responsibility: market analysis; design; infographics; a bit of WordPress child theme code
KARENS BORD POSTER
To capture the essence of the brand
Karens Bord is a Danish table setting company. They are growing rapidly and adding more own-brand products to their website.
In that context, I was tasked to create a poster that captures the essence of their brand. The result is the poster, Karens Morgenbord (Karen’s morning table). It is meant as a tribute to beautiful tables and as a symbol of the possibilities that the new day brings.
